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Shaw Merchant Group

White Label ISO Program

Thursday, August 03 2023

Merchant services is one of the most lucrative sales industries in the world, and many people are starting to realize the potential in becoming a payment processing company. However, if you are looking into getting into the industry, there are a few pieces of information that you will want to know beforehand like what reselling is all about, what are the benefits, and how you should go about choosing a merchant service provider partnership for your adventure in reselling. Shaw Merchant Group is one of the most reputable reseller programs in the industry and we’re going to show you all of the information that  you will need to start on the right path when it comes to being a reseller of merchant services.

What is a merchant services reseller?

The first step to become a merchant service provider is understanding what exactly merchant services are and what a merchant services reseller program is. Merchant services are services that are rendered to merchants that are essential to doing business and accepting payments. There are unlimited businesses that need these services to function, but that also means that it is a competitive industry. However, success in this industry can mean a lifetime of residual and passive income, and that is why so many people choose to become a merchant services provider, along with the other benefits that it affords.

Merchant services reselling is an activity in which a person or company serves as the intermediary between a business and the merchant services that they need.  Reseller sells the services to merchants and sources them from a merchant services provider at a lower rate, securing profit for those that resell the merchant services.

What are the benefits of being a merchant services reseller?

Being a merchant services reseller is a difficult field to succeed in, but there are many reasons to pursue being one. This field comes with a lot of benefits that attract people to become a payment service provider. Here are some of the benefits that you can enjoy when you choose to be a merchant services reseller.

No overhead

Being a merchant services reseller means that you won’t have any overhead as a businessperson. Since you are keeping nothing in stock and you won’t have to keep any equipment in-house to provide the merchant services that you offer, your risk is reduced and you are less vulnerable to business losses.

Help local businesses

One of the main benefits to being a merchant services reseller is that it is a rather fulfilling career. With the ability to provide businesses with reliable merchant services, you can feel fulfilled in your job and help your local community.

Earn a high income

People who are highly drawn to becoming a merchant service provider are often done so because of the potential and ability to earn a high income that is not limited by anything other than your success in merchant services and your ability to convince businesses to use you for their merchant services. Commissions are how you earn money with providing merchant services and the difference in price between what you're selling the services for and what you are buying them for. With that in mind, it is one of the most lucrative industries that you can be in.

What should you look for in a merchant services reseller program?

If you are going to be a successful merchant service provider, then you need to work with a reliable ISO agent partner. Having a good ISO agent program to support you will allow you to offer premium and superior service that meets the needs of your clients and ensures that they will come back for more as needed.


You always want to work with a ISO agent program that provides timely and accurate payouts. Running a merchant services business isn’t profitable without receiving a reliable stream of payments, so make sure that the company that you partner with, such as Shaw Merchant Group, offers reliable and accurate payouts.

Business tools

If you want to have the best chance of success possible in selling merchant services, then you need to work with a partner that has the business tools to make it happen. These include marketing materials, literature, and other tools to help you bring in a reliable steam of clients. Shaw Merchant Group has one of the most comprehensive suite of business tools out there to provide you with the resources that you need.

Online reputation

You should always verify the reputation and trust that your ISO partner maintains if you want to have success as a merchant service provider. As a independent agent, you are only as good as the program that you work with. Working with a program that has a good reputation among merchants is essential to having success in your own business.

Grow Your Merchant Services ISO with White-Label Payment Solutions

As an independent sales organization (ISO), you can upgrade your business by providing merchant processing services under your own brand. You may dismiss the idea at first, probably thinking that you don’t have the infrastructure or expertise to become a payment processing company. However, with white label payment processing, all you really need is a good ISO partner.

How a White Label ISO Program Works

To offer payment processing services under your own brand, your ISO partner will provide you with an online application page that doesn’t identify their company. This “white label” solution is ready for your brand and includes your logo, colors, and contact information, so your merchants only identify the payment solutions with your company. It eliminates any confusion among your merchant customers about who their service provider and primary contact should be. Your brand is the only thing the merchant will see on your website, merchant portal, and marketing materials. 

Your payments ISO partner becomes a silent partner, providing technology, payments functionality, and services. This puts you in more control, allowing you to deliver seamless, consistent customer experiences in all interactions – and enhance your brand’s reputation. With this white label payment solution, you won’t need to overcome negative perceptions a prospect may have about the company your working with. This is because you are creating a unique customer experience. Better still, you don't have to fall in line with another company's existing customer experience. 

Once you start providing white label payment services, you will also find that you build stronger, longer lasting relationships with your merchants. They'll begin to view you as a payments expert and an expert in the other solutions you provide. You may even find you are able to grow your customer base, as merchants in every vertical or niche can benefit from accepting payments, enabling you to market to more types of businesses.

Remember: white label payment processing enables you to earn huge residual income.

Our White Label Program Will Save You Thousands in Fees

Put your brand on merchant statements and applications — build your brand with your sub-agents and merchants. Full white label payment solution with your logo and branding on applications, statements, online enrollment, merchant and partner portals.

We at Shaw Merchant Group have an awesome white label solution. There is no huge package of documents for you to fill out, no approval process by Visa and Mastercard and the sponsor banks, and best of all no annual dues. Here are some details on the “White Label ISO” program:

  • Roughly 4–5 weeks to fully set up once we get the signed license document back.
  • Executed addendum from you saying it’s OK for us to use your brand too.
  • This program can run on our standard schedule A’s with bonus and free equipment and has no other obligations. from you other than the standard agent agreement.
  • When we set up the DBA you will have access to EPX/BMO Harris for submitting merchants under your brand.

What do we brand?

  • Paper Applications
  • Online Applications (Simplified Enrollment)
  • Partner.PaymentsHub for your back office.
  • PaymentsHub for your merchants — It’s generic when your merchant logs in and then show your brand once inside.
  • Merchant Support Email — TMS (ticket management system) which emails you and your merchant each time we speak with your merchant and shows the proper brand in the notice and as the from address on the email.
  • Merchant Support Phone — Our call centers answer with a generic “merchant services” then once they have the MID identified, they represent your brand.
  • Deployment Packages — Generic boxes and welcome docs inside with proper brand.

What we need:

  1. A letter authorizing EPX to register your DBA on your company letterhead.
  2. A high resolution image of your company logo.
  3. A certificate of good standing from the state you are registered in. It may not be called a certificate of 'good standing' in some states.
  4. The ISO Branding request form.
ISO Agent Partnership

Become a payment service provider today and take your business to the next level. If you are a sales-oriented individual with vast experience in the world of payment processing or you are a driven and motivated professional looking for a new challenge, the SMG ISO agent program might be a great fit for you. With the highest paying commission structure in the industry, superior products, and sales support, our program will see to it that you are rewarded for your efforts.

For anyone with a sales background or a passion for the payments industry, SMG is the ideal partnership. There are dozens of reasons to become a sales partner with Shaw Merchant Group, but don’t just take our word for it. Here are some of the top reasons that we were given when we asked our ISO agent participants why they chose us and why they continue to work with our highly lucrative program.

Sales Partner Portal

With our industry leading partner portal, you’ll have access to online enrollment, training sessions, marketing materials, and you’ll always be ahead of the game with the latest news and promotions.


Stay up-to-date on merchant issues and their resolutions via automated emails and text messages that include a detailed ticket number describing what the merchant’s concern was and how it was resolved.

Registered DBA (White Label)

With our program, you’ll be able to market under your own brand, without paying costly fees! Your brand will be seen on the partner portal, marketing communications, merchant statements, and more.

Free Equipment for Your Merchants

Selling businesses on a new processing plan is much easier when you are able to effortlessly jump over the hurdle of the cost of the equipment. With this program, you can offer your clients free equipment that they will need for their processing provider change. This lowers the barrier to switching and creates a higher conversion rate for you.

Lifetime Passive Income

You will recieve 50–70% of residual income based on the pay structure you select. You will share income on every available revenue stream. With SMG, you get a True Interchange Revenue Split. Unlike other ISO agent programs, there is no basis points off the top for BIN sponsorship or for what they call hidden losses. Our sales partners earn more residual income with our 50/50 partner program than you would with our competition who claim to offer a higher percentage because thier interchange cost (buy rate) is higher.

$20K Performance Bonus

We offer a performance-based fast start bonus that is payable for anyone that onboards more than the standard threshold of clients in the first 4 months. This program is designed to reward those experienced sales members that join our team and quickly learn how to sell this product. The bonus can reach up to $20,000, making it one of the most lucrative and competitive in the industry.

Profitability Based Bonuses

We will look at how much profit is generated on the account after they have been processing for one month and you earn 14 times of the total profit. Example: If we retain $100 in residuals in that month, the bonus would be 14 x $100 or $1,400. You would have already been paid $600, so we would pay you an additional $800 on that account. This bonus is capped at a max of $10,000 per merchant per location. With our dual pricing program it is easier than ever to earn huge bonuses with a 14x profitability bonus. This dual pricing model enables you to maximize your bonus at $10,000 on almost every merchant processing over $90k.

Dual Pricing Program

When you are selling merchant services, one of the best assets of any partner program is more rewards and incentive programs that save your client money. The Edge dual pricing program is one of the hottest new commodities in credit card processing, as it is designed to save the client thousands of dollars in credit card processing cost, instead passing on the fee to the consumer in a way that isn’t damaging to their own conversion rate and revenue. We offer this program to our clients and make it easy to understand and present for our sales partners.

Medical Benefits

With some sales jobs, you don’t even have the option for medical coverage. With the SMG ISO agent program, you’ll have the resources that you need to provide healthcare coverage to you and your family at an affordable rate. We take care of our own, and when you are in our program you will have access to these benefits.

    ©2023 Shaw Merchant Group is a registered DBA of EPX, a registered ISO of BMO Harris Bank N.A., Chicago, IL, Fresno First Bank, Fresno, CA, and Citizens Bank N.A., Providence, RI.